Paul Barton Communications Change Messages

Change messages from organizational leaders should be inclusive and connote and atmosphere of “We’re all in this together.” The messages should create a sense of urgency, but not panic by explaining what happens if no action is taken. Employees should know what happens if no action is taken. They also should know what they stand to lose and what they may have to leave behind. Communications should convey a sense of hope and encourage an ongoing dialogue.

“Your products have been incredibly valuable as we work to enhance the strategic business value my team provides our business.” ~ Ethan Deas, Communication Director, Home Instead Senior Care, Omaha, Neb.

Download and adapt these 12 powerful key messages to communicate change in your organization.

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