Employee communication professionals who maximize internal communication understand that employees want to feel a sense of shared purpose and shared commitment. They believe that internal communication is not about telling employees what to think; it is about creating and enabling authentic, ongoing dialogues with and between them.
They help organizations replace ineffective management communication models rooted in the Industrial Age with new approaches better suited for Digital Age technologies and Millennial mindsets. They create communication structures that allow for transparent top-down communication from leaders, meaningful bottom-up feedback from employees and free-flowing peer-to-peer communication among the entire workforce. They enable the conversations that allow organizations to uncover and leverage untapped knowledge from within their own workforce and achieve maximum effectiveness.
Internal communications professionals enable the conversations that allow organizations to uncover and leverage their true power — their employees.
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This internal communications quote and accompanying passage was taken from our book, Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Results, available on Amazon or right here on our website.
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