The 6 Cs of Internal Communications
Employees need the “Six Cs” of communication to do their jobs efficiently. They need communication that is:
- Clear to avoid confusion.
- Concise because we don’t have time for long messages.
- Consistent so it doesn’t conflict with other messaging and destroy credibility.
- Coordinated so it doesn’t get lost with other messages.
- Credible because if we don’t trust, we don’t believe.
- Compelling so we pay attention in the first place.
These six goals make up the foundation of great internal communications.
NEXT: Go beyond the 6Cs. Read Not Just ‘What’ but ‘Why’
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4 Comments
Chuck Gose
about 3 years agoCreative
Robert
about 3 years agoCadanced...there has to be a regularity and timeliness to messaging. Agree with the person who suggested "creative," as well.
Arjan
about 3 years agoI'd like to add an R: Relevant. Essential in this time of quantitative abundance.
Annabel Dusntan
about 3 years agoI would add C for Curiosity. To be an effective IC you need to ask the right questions of the right people to really get under the skin of an organisation.