The Role of Video in Internal Communications

Tom Hopkins
Guest Blogger

Video is a highly effective way to communicate with staff about changes across your organization, event updates, business successes, and company objectives. Therefore, it’s no surprise that 93% of internal communications professionals believe video is an important tool for what they do.


Why Use Internal Communications Videos?

Study after study has found that video is more engaging than many other forms of communication. This is because it is a more digestible way to convey complex messages and it appeals to a variety of learning styles. In fact, employees are likely to retain 95% of a message when they watch a video.

How Is Video Used in Internal Communications?

Over the years, organizations have found a myriad of ways to use video in their internal communications. Video is a great way to quickly raise awareness of important issues or changes. What’s more, it has also been found to be a cost-effective way to educate staff — whether it’s for onboarding new employees or supplementing existing health and safety training. For example, between 2010 and 2013, the IRS reduced training costs by 83% simply by switching from in-person meetings to video training.

Choosing the Right Video Style for You

The type of video you choose will depend on your goals. If you are looking to create educational content, then a how-to or explainer video will be ideal. For a more interactive training session, you should consider using internal webinars. For real-time news and updates, try setting up live streaming so employees around the world can gain insight into important company events.

Are Internal Communications Videos Expensive?

Implementing an internal communications video strategy can be as expensive as you want it to be. If you are short on time and want to produce high-quality content, then you may want to approach a professional video production company. However, for those on a budget, the abundance of free software and ever-improving mobile technology means that it has never been easier to produce a decent quality video yourself.

Discover More About The Role of Video in Internal Communications

If you are interested in learning more about how to leverage video as part of your organization’s internal communications, then you may want to take a look at the infographic below from the team at One Productions.


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Tom Hopkins is the Managing Director of One Productions – a video production company based in Dublin, Ireland.

You can follow One Productions on Facebook, Twitter, LinkedIn or on their website.




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