internal communications book signing

What Others are Saying About
Paul Barton and Maximizing Internal Communication

“Paul Barton has a firm understanding of human nature grounded in decades of experience across industries. He knows as well as anyone how to connect the executive’s mind with the employees’ hearts. He understands how leaders can propel an organization forward through clear, inspirational communication, and how poor communication can derail even the best of intentions. Paul relentlessly champions the idea that the best path to organizational success is communicating effectively with employees at every level—not just talking at them, but listening and learning through an ongoing process. So many companies get this wrong, and their execution falls short as a consequence. They could benefit from reading Maximizing Internal Communication and thinking through how having a great communications strategy that is respectful of employees and brings them along with your vision and direction can make a huge difference.”

~ Mike Bennett, Vice President Corporate Communications, Honeywell International Inc.


“I’ve had the great fortune of working side-by-side with Paul Barton at three major companies—in the trenches and at the highest levels—tackling some of the most complex communication challenges imaginable. If you’re looking for ways to bring purpose and vitality to your internal communication function and see your employees respond in ways you didn’t think possible, then you too will want him by your side with Maximizing Internal Communication.”

~ Bruce Richardson, Vice President, Corporate Communications, PolyMet Mining Corp.


“If you want to learn how to use internal communication to drive business results, read this book. Paul Barton is THE expert in internal communication, and the wisdom he imparts in Maximizing Internal Communication will change the way you think about communication theory, internal communication strategies and how to use them to produce meaningful, measurable benefits for employees and the bottom line.”

~ Lynne Boschee, APR, President of Calpurnia Communications and former Vice President, Corporate Communications, PetSmart


“Paul Barton is a creative, innovative business communicator and a delight to work with. I’ve cited his hilarious, creative copywriting; his forward-thinking approach to the approval process; and his innovative insights on organizational voice in my workshops, articles and books. Now, thanks to Maximizing Internal Communication, we can all benefit from his tools, templates and proven practices.”

~ Ann Wylie, IABC Gold Quill Award-winning writer and editor, writing coach, trainer, consultant


“At Hawaiian Airlines, I relied heavily on Paul Barton’s expertise in employee communication to help create healthy internal and external communication programs. He has a thorough understanding of how to engage employees and how to construct effective employee communication campaigns. At Hawaiian, Paul was paramount in creating a culture where internal communication was at the heart of our communication strategy, in contrast to the subordinate role it plays within many companies.”

~ Al Hoffman, Owner, Hoffman Communications and former Senior Vice President of Corporate Communications and Public Affairs, Hawaiian Airlines


“I have been a fan of Paul Barton’s for 20 years. He understands communication as a culture and a process, which only incidentally involves publications, broadcasts, websites and the like. Moreover, he appreciates the fact that communication depends first and last on its credibility, and that its credibility depends first and last on authenticity. My recommendation: Listen to Paul Barton and do what he says. It will save you a lot of unnecessary migraines and ulcers and an awful lot of wasted money.”

~ Thomas J. Lee, International Consultant and Speaker,


“One of the daunting challenges in organizations today is getting everyone working together—heading toward the elusive common goal. Internal communication groups should play a crucial role in supporting such efforts, yet in many companies, they are not hitting the mark. Paul Barton is the most knowledgeable and capable internal communication pro I’ve ever met. He has a gift for devising innovative communication strategies that win over hearts as well as minds. Those interested in getting everyone heading in the same direction would benefit immensely by following Paul’s ideas as presented in Maximizing Internal Communication.”

~ Kim McKinnon, Ph.D., Business Consultant and Professor of Management at Arizona State University


“Paul is both a passionate disciple of internal communication theory and a quintessential thought leader in its strategies and practices. Maximizing Internal Communication is easily the next “bible” for anyone looking to gain a deeper knowledge of internal communication and its role in enabling organizations to reach their objectives. Looking at the power of internal communication through Paul’s lens is nothing short of enlightening and inspiring.”

~ Loren Yaskin, Founder, The Flip Side Communications and former Manager, Internal Communications, PetSmart


“Paul Barton is one of the most brilliant communication professionals I have ever met. He can grasp big picture strategies one minute and dive into implementation of tactics the next. He consistently develops communication processes and systems that drive meaningful business results.”

~ Lorenzo Sierra, ABC, Principal, LoSierra Strategic Consulting


“Paul is without question one of the brightest minds in the internal communication field and he has long been a thought-leader. He has a wealth of knowledge from working in a wide range of industries—yet the common denominator is always that he builds highly effective communications programs wherever he goes.”

~ Len Gutman, Director of Philanthropy, Halle Heart Children’s Museum


“Paul Barton has written a book that is a welcome necessity to the field of business communication. Whether you are a student, instructor, or working professional, this guide will provide you clear direction and excellent case studies to elevate your understanding of how to communicate effectively in the moment when it is most crucial you do so.”

~ Serena Hasimoto, Ph.D., Professor of Communication, Hawaii Pacific University


“Paul Barton is a creative, innovative communications expert who has the ability quickly to identify and simplify issues and make things happen in the most challenging environments. At Phelps Dodge Corporation (now Freeport McMoran), Paul helped develop and implement a benefits communications campaign to help our employees understand and appreciate an array of very complex and sophisticated programs including the introduction of a full menu cafeteria benefits plan, which at the time was state of the art. Regardless of resources available, Paul was always able to develop and deliver creative solutions to unique communications challenges, whether targeted to the CEO, middle management or the employee operating the equipment at a mining sight.”

~ Don Lindner, Manager, Practice Leadership, World at Work and formerly Director of Total Rewards for Phelps Dodge Corporation


“Paul Barton’s ability to combine proven practices with fresh, creative, strategic ideas helps organizations solve complex communication problems—and drive new levels of employee engagement.”

~ Cathy Gedvilas, ABC, APR, Director, Corporate Communications, Sequa Corporation


“A master of strategic communications wordplay, wit, style, tone and timing, Paul Barton unveils his practical, results-minded advice to reach new levels of organizational impact. He introduces unique and unpredictable approaches that transcend various channels, technologies and generations to guide you through your own communications journey. My most challenging, engaging and enlightening years as a communications professional have come from working alongside Paul. His heart and soul are poured into these pages. You won’t be disappointed as you learn from a frontline veteran and expert in the practice of communication effectiveness.”

~ Mary Vein, Director of Marketing at Salient6 and former Director of E-Media Communications at PetSmart


“As the world of internal communications constantly changes and new technologies are introduced, Paul Barton understands how to engage employees by utilizing the right channels and resources.”

~ Donna Mun, Online Marketing Professional


“Paul Barton’s holistic approach to employee communication fuses sound communication principles with speed-of-now innovation. His focus on transparency, open dialogue and value messaging is in tune with today’s media savvy workforce.”

~ Andrea Davis, Sales Information Manager, Nordstrom


“This timely book fills a void in the crisis planning and management market for professionals engaged with employee publics. Paul Barton’s active learning approach uses step-by-step templates to apply communication principles to hypothetical crises, case studies and good old common sense drawn from experience. All combine to give you the tools you need to overcome the unexpected by effectively training and, if needed, using a winning internal communication team. Paul Barton will help you not only survive the next crisis but also prosper beyond it.”

~ James D. Whitfield, Ph.D., Professor of Communication, Hawaii Pacific University


“Paul Barton knows what it takes to put together a winning internal communication program and you will too after reading Maximizing Internal Communication.

~ Pat McGowan, Senior Project Manager, Spirit Airlines


“Some people are simply gifted when it comes to understanding organizational communication needs and crafting messages that resonate with employees. Paul Barton is one of those people. Strong writing and editing skills developed through an early career in journalism complement his experience leading internal communication at large, complex organizations. Paul stays ahead of the curve and is often aware of new ideas, tools and trends in employee communication long before they are seen by others.”

~ Clay Allen, Director of Brand Experience, Intermountain Healthcare


“Paul Barton provides a creative and engaging communication approach that allows for smooth rollouts of large-scale initiatives and helps speed the adoption of change by employees. This saves companies time, money and heartache.”

~ Deena W. Tearney, CEO, Pacific Point Inc.


“Paul Barton has a keen sense of what employees need to hear in a clear, honest and concise manner. He understands how people read and interpret employee communication.”

~ Art Calderon, Human Resources Professional


“Paul Barton truly understands what motivates employees. His thoughtful communications style encourages them to get involved and to do something that benefits the organization and themselves.”

~ Lisa Rapps, Independent Meeting & Event Planner, ANTHiLL Events LLC